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Apple - One size no longer fits all

It used to be so simple. Steve Jobs would take the stage and tell us all exactly what it is that we’ll desire and buy over the coming months. Choice was an unnecessary evil. There was just one iPad, one iPhone, and fewer customisation options across the entire Mac line than you’d find on a single Dell PC order page. In one of his more humorous presentations, the Apple chief even poked fun at Microsoft’s tiered Windows pricing by detailing five “different” versions of Mac OS X Leopard, each one costing $129.”Seriously, we have one version of Leopard, it’s got everything in it,” said Jobs, “and we hope you love it as much as we do.” But now things are different.

Pay a visit to Apple’s online store today and you’ll find four distinct iPhone options to choose from. There are the brand new iPhone 6 and iPhone 6 Plus — measuring 4.7 and 5.5 inches, respectively — and there are the 4-inch iPhone 5S and 5C models, distinguishable by the quality of their materials and some internal specs like Touch ID. Factor in the full array of colour and storage options, and picking your iPhone becomes a choice from no fewer than 29 different variants.

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CES 2014 Blog

Following on from my recent visit to the 2014 International CES Show I wanted to post a few observations. There are many good reviews of the show like ces.cnet.com and techradar.com/ces so I wont list every single item I saw but I did want to comment on some trends and specific technologies of interest to me and relevant to my work world.

1. 4K / Ultra HD Screens - They're here, they're clear, get used to them

They were everywhere. LCD and OLED and by and large they looked fantastic, particularly the OLED. Unsurprisingly it seems that the manufacturers are still experiencing yield issues with OLED and when they hit the streets they will be a premium product. Several people were showing sub $1,000 displays and the upscaling from HD seemed to work well so it may well be that in a relatively short time, Ultra HD effectively becomes the standard. There was also lots of talk about increased frame rates which will be essential for some content. Note for us with Victorian-semis in the UK: the majority of 4K displays I saw were 55" and over. The only way that they will fit in my house is if they replace a load-bearing wall.

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About Boxer

We are a UK solution provider for the Video, Film and TV markets located in Harpenden, Herts supplying Broadcast and Post-Production equipment and integrated systems for over 25 years... More

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