It used to be so simple. Steve Jobs would take the stage and tell us all exactly what it is that we’ll desire and buy over the coming months. Choice was an unnecessary evil. There was just one iPad, one iPhone, and fewer customisation options across the entire Mac line than you’d find on a single Dell PC order page. In one of his more humorous presentations, the Apple chief even poked fun at Microsoft’s tiered Windows pricing by detailing five “different” versions of Mac OS X Leopard, each one costing $129.”Seriously, we have one version of Leopard, it’s got everything in it,” said Jobs, “and we hope you love it as much as we do.” But now things are different.
Pay a visit to Apple’s online store today and you’ll find four distinct iPhone options to choose from. There are the brand new iPhone 6 and iPhone 6 Plus — measuring 4.7 and 5.5 inches, respectively — and there are the 4-inch iPhone 5S and 5C models, distinguishable by the quality of their materials and some internal specs like Touch ID. Factor in the full array of colour and storage options, and picking your iPhone becomes a choice from no fewer than 29 different variants.