Where broadcast and streaming converge
For broadcasters, the demand for streamed content opens up excellent commercial opportunities. Streamed content increases brand engagement, loyalty-building, and revenue generation. It also confronts the broadcaster with new business, operational, and technical challenges. To effectively leverage the opportunities before them, progressive broadcasters need to fully integrate streaming with their traditional broadcast operations.
- Capture, produce and stream live events to multiple destinations and social media
- Seamlessly orchestrate complex workflows including the latest formats and standards
- Generate revenue through targeted, customized ad and spot placement
- Ensure the quality of the media experience right up to the point of consumption
- Third-party partnerships create powerful solutions and increase operational efficiencies